CHALLENGE:
MGME was challenged to create a roadshow experience that travelled around the country where a diverse group of clients could experience Humanscale furniture through their own lens.
SOLUTION:
McVeigh Global partnered with Humanscale for the development and logistics of their client experience for their latest product line. Spanning across the US and Canada in 12 different cities, MGME designed an engaging (and portable) backdrop to showcase Humanscale’s products. The dedicated MGME team worked with Humanscale’s corporate headquarters and locations in each city to coordinate details for each location.
Humanscale, a leading manufacturer of ergonomic office tools, is an innovator in social responsibility and sustainability. Sustainability is key for the Humanscale brand. MGME is a key partner in making sure their efforts are reflected in their events, leading by example and reducing their carbon footprint and reverse the environmental impacts of other on the earth.
MGME provided guidance in creating recyclable/living backdrops, sustainable giveaways, venue sourcing, registration, food and beverage management, entertainment as well as, logistics and event management of all of their events.
- Design of display backdrops & custom shipping cases
- Venue sourcing & contract negotiation
- Invitation communications & onsite registration
- Food and beverage management
- Production, photograph, entertainment and activities sourced locally for each event
- Onsite event management, loading logistics, and production